Darcie Scharfenstein
Vice President – Brand Management
Principal, DP Communications
540 Iolani Ave. #17
Honolulu, HI 96813
Office: 808-228-0211
Darcie Scharfenstein brings more than 14 years of experience in media, public relations, marketing, special events and community education to her clients. She develops and implements corporate communications and government affairs plans; public opinion campaigns; issues management; crisis communications; and integrated marketing initiatives. She is currently carrying forward a communications strategy for a $10 million grant from the W.K. Kellogg Foundation to improve early education in Hawai‘i; and creating early education outreach programs in several Native Hawaiian communities across the state. Darcie has been extensively involved in the early learning community, having served on the Early Learning Task Force for the Hawai‘i State Legislature. She has also served as Director of Community Relations for the Hawaiian Humane Society—a $5.1 million non-profit organization. While there, she was responsible for the organization’s stakeholder engagement, communications efforts, community outreach and education, advocacy and volunteer programs.
Darcie has worked as a print and broadcast journalist for media outlets around the globe, including the Institutional Investor and Clear Channel Communications.
Who Won This Year’s Ilima Awards? See Below…
Click here for a list of all winners 2010ILIMA_AWARDSLR.PDF
KAU I KA HANO AWARD
David Cox
PUNAHOU SCHOOL
Punahou Bulletin
KAU I KA HANO AWARD
Becker Communications, Inc.
HAWAII CROP IMPROVEMENT ASSOCIATION
Hawaii’s Seed Crop Industry Economic Report 2009
AWARD OF EXCELLENCE
Hawaii Visitors & Convention Bureau
HAWAII VISITORS & CONVENTION BUREAU
HVCB’s “A Thousand Reasons to Smile” San Francisco Campaign
Keala Peters
HAWAII PACIFIC HEALTH
Centennial Celebration Campaign
Jennifer Pang
PANG COMMUNICATIONS
RevoluSun Company Launch
Jennifer Pang
PANG COMMUNICATIONS
Alakona Corp./Green Mix Hawaii
Jennifer Pang
PANG COMMUNICATIONS
Hawaii P-20’s Step Up! Launch
Helene Waihee
CASTLE MEDICAL CENTER
Women’s Health & Beauty Fair
Hastings & Pleadwell: A Communication Company
CPB’s Alex the Loyalty Officer Retires
Charlisse Chang
TOBACCO PREVENTION & CONTROL TRUST FUND
Kick Butts Day
Crystal Yamasaki
BENNET GROUP STRATEGIC COMMUNICATIONS
Special Olympics Hawaii Fundraiser Takes Participants Over the Edge
Becker Communications, Inc.
EAST-WEST CENTER FOUNDATION
East-West Center 50th Anniversary Video
Hastings & Pleadwell: A Communication Company
National Cyber Security Awareness Higher Education Campaign
Becker Communications, Inc.
KRAFT FOODS
12 Days of Kraft Foods
Jasmin Rodriguez
CASTLE MEDICAL CENTER
The Joint Care Center
Diane Pizarro
PUNAHOU SCHOOL
Punahou Bulletin
David Cox
PUNAHOU SCHOOL
Punahou Bulletin
Becker Communications, Inc.
HAWAII CROP IMPROVEMENT ASSOCIATION
Hawaii’s Seed Crop industry Economic Report 2009
Hastings & Pleadwell: A Communication Company
Opalavision Display
Kathleen Connelly
PUNAHOU SCHOOL
PUEO Program Puts College Within Reach
AWARD OF MERIT
Becker Communications, Inc.
HILDGUND JEWELRY
Hildgund Jewelry Gift Giveaway
Community Relations
& Communications Group
KAMEHAMEHA SCHOOLS
Oiwi TV Launch Campaign
McNeil Wilson Communications
MARRIOTT RESORTS HAWAII
Marriott’s Spirit of Aloha Tour
McNeil Wilson Communications
MARRIOTT RESORTS HAWAII
Marriott Resorts Hawaii’s “Tweet Yourself to
Hawaii Tweetup”
HASTINGS & PLEADWELL:
A COMMUNICATION COMPANY
Central Pacific Bank
“Honoring the Legacy” Exhibit
Rapid Transit Division
CITY AND COUNTY OF HONOLULU
Honolulu Rail Transit Symposium
Tiffany Benedict
HAWAII PACIFIC HEALTH
Kapiolani’s 100th Birthday Celebration at the
Honolulu Zoo
Kim Gennaula
HAWAII PACIFIC HEALTH
“100 Years. Over 1 Million Lives. Celebrating a
Century of Care at Hawaii’s Children’s Hospital”
1- Hour TV Special
Becker Communications, Inc.
& OrangeRoc
RETINA INSTITUTE OF HAWAII
Retina Institute of Hawaii Website
Julie Ford
SCHWEITZER CONSULTING, LLC
CSI: Reinventing a Home Page
McNeil Wilson Communications
MARRIOTT RESORTS HAWAII
Marriott’s Spirit of Aloha Tour PowerPoint
Jasmin Rodriguez
CASTLE MEDICAL CENTER
Vera Zilber Birth Center
Keala Peters
HAWAII PACIFIC HEALTH
“Celebration” PSA
Helene Waihee
CASTLE MEDICAL CENTER
Ulupono Magazine
James Hoff
CASTLE MEDICAL CENTER
Ku I Ka Mahalo
James Hoff
CASTLE MEDICAL CENTER
Castle MD
Kapono Ryan
CHAMINADE UNIVERSITY
Chaminade Quarterly Magazine 2009
Helene Waihee
CASTLE MEDICAL CENTER
Windward Health
James Hoff
CASTLE MEDICAL CENTER
Annual Quality Report
Lee Tokuhara
BENNET GROUP STRATEGIC
COMMUNICATIONS
Building Dreams for Hawaii Families
Monica Salter
PRUDENTIAL LOCATIONS, LLC
PERSPECTIVE Newsletter
Mark Berthold
HAWAII PACIFIC HEALTH
“100 Years of Caring for Children” Newsletter
Helen Waihee
CASTLE MEDICAL CENTER
Ulupono
Ken Lincoln
CASTLE MEDICAL CENTER
Annual Quality Report
Kathleen Connelly
PUNAHOU SCHOOL
PUEO-Reaching for College
