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The Warrior Brand: An Inside Look at University of Hawaii Football

The University of Hawaii football season is just eight weeks away - find out what is in store for the Warriors on and off the field. How will the program build on the momentum from last year’s amazing season? In a slowing economy, what promotions and incentives can fans look forward to? How will the budget crunch impact the football team and the rest of UH Manoa’s athletics programs?

Our speakers are:
Head coach Greg McMackin. After two championship seasons as defensive coordinator at UH, he was named the new head coach of the Warrior football program in January. His coaching experiences span the National Football League’s San Francisco 49ers and Seattle Seahawks as well as college football powerhouses Texas Tech and the University of Miami.

John McNamara, associate athletics director for external affairs. McNamara ensures that all external areas are communicating and working in conjunction with each other, so the department’s efforts are coordinated and optimized. This includes marketing, corporate partnerships, media relations, advertising, promotions, licensing, and merchandising, as well as overseeing television, radio, computer operations, and Internet initiatives.

When: Wednesday, July 9, 11:00 am – 1:00 pm.
Networking & Registration: 11 – 11:30 am
Buffet Lunch: 11:30 – noon
Program: Noon – 1:00 pm

Where: The Plaza Club, 900 Fort Street Mall, 20th Floor

COST: $25 IABC members; $35 non-members; $15 student members; $20 student non-members.

REGISTER ONLINE or 228-0211 by Monday, July 7. If you have questions, contact Darcie Scharfenstein at or Patrick Williams at .



Something Old, Something New: Giving and Getting Information in a Changing Media World

Featuring Bill Dorman, Managing Editor of Asia Pacific Broadcast for Bloomberg News

How people seek out news and use information is evolving – and that means realities for communications professionals are changing rapidly. With so many emerging and interactive media outlets, audiences have far more choices.

Our guest speaker, Bill Dorman, is the Managing Editor of Asia Pacific Broadcast for Bloomberg News. He will discuss how we have moved beyond the stage of “traditional media vs. new media” and how the news media is increasingly looking at combinations of the two. Dorman will explore how the information explosion is affecting an already competitive market and what changes audiences can expect in how news is delivered.

Based in Tokyo, Dorman manages 75 people across two networks and five countries and is responsible for all editorial content and production from the region, as well as content appearing on affiliate stations in Japan, Hong Kong, Vietnam and Australia. He spent more than 21 years at CNN, covering both business news and general news, including stints in Atlanta, Washington D.C., Tokyo and New York. 

As the global news landscape continues is fast-track to acceleration, “Something Old, Something New” will answer your questions and help you keep pace in your communications work.

Monday, June 16 at the Plaza Club
• Networking & Registration: 11 to 11:30 am,
• Buffet Lunch: 11:30 to noon
• Program: Noon to 1 p.m. (include Q&A)

REGISTER ONLINE OR VIA PHONE BY noon, Thursday, June 12.
Registration fees for members $25; non-members $35; student members $15; student non-members $20.
Directions: Pioneer Plaza, top floor. Parking available in the public garage at Harbor Court ($0.75 per half hour up to 2 hours; thereafter $1.50 per half hour) and The Plaza Club (3.00 per half hour paid to booth attendant upon departure.)

For more information: Call 585-7931 x105 or email Darcie Scharfenstein at or Patrick Williams at .
Payment: Visa, MC, & AmEx Charge card payments may be made online. Checks can be made payable to: IABC-Hawaii and mailed in advance to: IABC Hawaii Chapter, P.O. Box 3434, Honolulu, HI 96801

Due to out of pocket costs incurred, no-shows will be charged. Dress code is business aloha.



Market Research: A Make-or-Break Edge for your Business

Looking for an edge on the competition? Insight into your target audiences? Market research can uncover hidden trends, contradict conventional wisdom and bring new knowledge into your campaigns. Find out how the field of market research, polls and surveys is evolving and how to bring the most up-to-date practices into your work.

Our speaker is:
Jim Dannemiller, president of SMS Research Hawaii, a market research firm with more than 40 years of experience in identifying trends in our Islands. His research and analysis has helped organizations serve their customers better and shaped policies by lawmakers

Wednesday, May 14
Plaza Club
Networking & Registration: 11 to 11:30 a.m.
Buffet Lunch: 11:30 to noon
Program: Noon to 1 p.m. (include Q&A)

Cost: $25 members; $ 35 non-members; $15 student members; $20 student non-members.

REGISTER ONLINE by noon, Monday, May 12.
Directions: Pioneer Plaza, top floor. Parking available in the public garage at Harbor Court ($0.75 per half hour up to 2 hours; thereafter $1.50 per half hour) and The Plaza Club (3.00 per half hour paid to booth attendant upon departure.)

For more information: Call 585-7931 x105 or or Patrick Williams at .

Payment: Visa, MC, & AmEx Charge card payments may be made online. Checks can be made payable to: IABC-Hawaii and mailed in advance to: IABC Hawaii Chapter, P.O. Box 3434, Honolulu, HI 96801

Due to out of pocket costs incurred, no-shows will be charged. Dress code is business aloha. 



Views on a Sustainable Future

Business Sustainability Seminar: Applying Profitable Sustainability Solutions to Businesses DOWNLOAD FLYER for more information (PDF download).

May 7, 2008
11:30 a.m. - 1 p.m.

Natsunoya Tea House
1935 Makanani Drive
Honolulu, HI 96817

Japanese Lunch • Green Tea • Parking Available

Cost: $25 per person
REGISTER ONLINE now!

The focus of this luncheon is real life sustainable solutions that make business sense, too.  You’ll learn about current solutions and how they can save money; generate revenue and even create better products while having little or no environmental impact.  Participants will be presented with 5 sustainable steps to implement right now into their organization or family.  Also, ideas for the future will be discussed. 

Kevin Loscotoff, Senior Public Affairs Manager, Wal-Mart Stores, Inc. Wal-Mart’s environmental goals are simple and straightforward: To be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our resources and the environment.  Mr. Loscotoff will update us on what Wal-Mart is doing to meet its goals here in Hawaii, nationally and globally.  “Sustainability is more than just a responsibility,” Loscotoff said.  “It’s an opportunity for all of us to bring about real and sustainable change.”

Erwin Hudelist, President, Hagedone Printing Company.  An advocate for the environment long before “sustainability” became a buzz-word, Erwin Hudelist received the Investing in the Environment Award from the State of Hawaii in 1994.  Mr. Hudelist has a Master’s degree in Sustainable Development, a Master’s degree in Print Engineering and the practical experience of running a company for more than 17 years.  Mr. Hudelist will explain how Hagadone has become a nationally recognized leader in environmental responsibility despite the challenges of being a manufacturing business in Hawaii. 



2008 ILIMA AWARDS

A Very Special Occasion: 2008 ILIMA AWARDS
Thursday, April 24, 2008
Ala Moana Hotel

Join IABC Hawaii for a look at the best work of 2007 by Hawaii’s top communications professionals!

Celebrate the best communications work done in Hawaii in 2007, featuring awards in 11 possible categories from writing to graphic design to blogs and comprehensive PR campaigns. Entries are being judged by IABC chapters from across the U.S. mainland. Winners will be notified the week of April 9th - but don’t wait! Reserve your tables or seats now.

Ala Moana Hotel
Thursday, April 24th

5:30 pm - No-host Cocktails/Viewing of Entries
6:30 pm - Dinner
7:45 pm - Awards Program

Menu
Mesculun Greens and Grilled Vegetables with a Balsamic Vinaigrette.

Macadamia Nut Crusted Chicken with Pineapple Salsa paired with Blackened Mahi Mahi and Wasabi Beurre Blanc.
Steamed White Rice and Stir Fried Oriental Vegetables

Kona Chocolate Torte with Berry Coulis

RSVP ONLINE by April 21

Or contact Elizabeth Ahana at or 534-3872.

Members
$420/table of eight
$60/member

Non-Members
$520/table of eight
$70/non-member

Aloha attire • $2 parking with validation • No shows will be billed



Sustainability: Get Ahead of the Curve

Wednesday, March 12, 2008
Plaza Club


Sustainability. It’s gaining momentum in board rooms, the media, in the halls of politics and in our communities. What does it mean for a company to be sustainable? How can it be ingrained in a company’s daily practice? And how is it communicated effectively to employees and management?



Public-Private Partnerships for the Public Good

Jennifer Sabas, J.D. | Wednesday, Feb 13, 2008
Have a seat at the management table and join us on Wed., February 13, at for a revealing discussion with Jennifer Sabas, J.D., Hawaii Chief of Staff for U.S. Senator Daniel K. Inouye.



Ring in the New Year with IABC

Hong Kong Harbor View Seafood Restaurant
Aloha Tower Marketplace | January 31, 2008

You’re invited to IABC Hawaii’s New Year’s Celebration where you’ll enjoy a Chinese feast created by Hong Kong Harbor View Seafood Restaurant, catch up with old IABC friends, and meet many new ones. 



Becoming Kama`aina

How Mainland Brands Establish Themselves in the Local Market
January 23, 2008

In the past decade, mainland brands have flocked to Hawaii, bringing greater selection and competitive pricing to local consumers. However, our islands present a unique challenge for out-of-state companies – we are geographically isolated, with a unique local culture and ethnically diverse population. How do mainland brands establish good reputations in Hawaii?



Upcoming Events

The Warrior Brand: An Inside Look at UH Football

Greg McMackin and John McNamara speak about leveraging ‘07 momentum, promotions in a slowing economy and impacts of the budget crunch.

Wednesday, July 9
11 a.m.-1 p.m.•Plaza Club

Register Online now!

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